Americans to eat about 100 kg of meat each in 2018
The average consumption of meat in the US is going to be around 100 kilograms (222 pounds), according to an estimate released by US Department of Agriculture (USDA).
Low prices for meat is to encourage the consumption on the US market, despite the recent trends in replacing meat with lab-grown products or plant-based protein. "The actual consumption of those products is low compared to the popularity of beef, pork, chicken and turkey", explained David Portalatin, a food industry analyst with NPD Group, for Kcur.org.
Mixed consumption
NPD’s research shows that when consumers say they are seeking protein, it’s typically the animal protein, though they now talk about wanting it “clean,” a definition that means different things to different people, although it includes terms such as organic, grass-fed, cage-free, or free-range. Americans also are packing on more protein through eggs and dairy substitutes like almond milk and coconut milk.
The existence of different conflicting trends in the market has given birth to a new type of consumer -the flexitarian- a person who eat mostly vegetables with some meat thrown in. "A confusing thing about consumer food trends is that conflicting trends are always at work, often within the same individual and over the course of the same day", explained David Sprinkle, a food market researcher with a company called Packaged Facts.
Nevertheless, the taste of meat seems to be irresistible to the American consumer's thanks to a record high supplies of red meat and chicken existing in the market and the low prices.
This brought back traditional dishes on the menu like pork craze, pulled pork sandwiches, bacon craze, gourmet burgers, fried chicken, beef short ribs and charcuterie. The optimal quantity of meat recommended by the USDA on a daily base consumption is about 170 grams but the officials are expecting a double consumption rate for this year.
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