Applegate Farms unveils its first fully cooked bacon variety
The bacon experience is getting another upgrade. Applegate Farms LLC, the maker of the nation’s leading natural and organic meat brand, announced its latest innovation: APPLEGATE NATURALS® Fully Cooked SUNDAY BACON® Bacon, the newest addition to the iconic APPLEGATE® bacon lineup.
Made with 100% natural* Applegate humanely raised pork, this new offering features the same quality and taste as Applegate traditional bacon, but is shelf-stable prior to being opened and fully cooked so it can be enjoyed in minutes – all without the mess that often comes with frying bacon on the stove. Now all that stands between bacon fans and perfectly crispy, 100% natural, delicious bacon is three minutes and a microwave…making the bacon experience more seamless and convenient than ever.
With more people eating breakfast than ever, today’s consumers are looking for increased variety when it comes to their bacon. According to Mintel, 48% of consumers say they are interested in trying new bacon items. At the same time, with more people returning to the office and the chaos of their pre-remote work routines, consumers are equally hungry for efficiency. Applegate’s newest offering meets breakfast fans where they are: at the intersection of what they’re craving (bacon, bacon and more bacon) and what they need (quick and simple).
"Our classic Sunday Bacon is perfect for long, lazy Sunday morning, and now our Fully Cooked Sunday Bacon is the ideal solution for the other six days of the week", said Joseph O’Connor, President of Applegate. "Our goal as a company is to serve up everything our consumers are hungry for, and we heard their desire for a fully cooked option that saves on time, waste and clean-up. Our hope is that with this latest addition, our fans can find a solution for every bacon craving, no matter what or when it is, from Applegate".
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