Australian beef sector is defending its market share in Japan
With just a year ahead of Tokyo Olympics Games, Meat and Livestock Australia (MLA) is taking steps to defend its market share in Japan, the biggest importer of Australian beef. With that target in mind, MLA Japan hosted In Chiba the inaugural Aussie Beef Sustainability Forum in Chiba, with 33 major customers from retail, trade and foodservice attending the event.
Sustainability, even if not a major topic in Japan, is gaining ground in this market and the Tokyo Olympics has pushed the topic further up the agenda with consumers.
"The Australian beef industry has set the goal of being 100% carbon neutral by 2030 (CN30) and we’re the only beef industry globally, I believe, to have such a goal. Since 2005, the Australian red meat industry has already reduced its proportion of national greenhouse gas emissions by 45%. The Australian beef industry is really the first in this space and the forum was an opportunity for us to get out in front and put our sustainability credentials forward with key customers", mentioned Andrew Cox, MLA International Business Manager – Japan and Korea.
In the last couple of years, the Japanese beef market has expanded by 4% annually and Australia is taking advantage of the CPATPP trade agreement signed in the Pacific-Asia region, while its main competitor, the US, is still in talks to sign a trade deal with Japan.
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