CPF plans to digitise its broiler supply chain

IT & Logistic

Thailand-based meat producer Charoen Pokphand Foods PCL (CPF) plans to transform its digital supply chain with the help of the US supply chain and logistic developer JDA Software.

Posted on Jun 15 ,10:36

CPF plans to digitise its broiler supply chain

CPF signed a memorandum of understanding with JDA Software to revamp its broiler business supply chain. The company wants to gain complete end-to-end visibility from farm to fork and synergise all its business units through Cloud technology and Big Data.

CPF will revamp its supply chain, synergizing all CPF’s business units together, leveraging a range of JDA solutions including JDA Demand, JDA Enterprise Supply Planning and JDA Sequencing, in addition to JDA Services.

The company expects to gain a supply chain complete with integrated sales and operations planning (S&OP) and demand and supply planning processes.

“Implementing best-in-class technology has always been one of CPF’s main strategies to increase efficiency in management, manufacturing and stakeholder services. CPF’s products and services are well recognized in more than 30 countries to which CPF exports,” said Mr. Sooksunt Jiumjaiswanglerg, Chief Executive Officer - Agro Industrial Business and Co-President at CPF. “We are adapting our business in order to strengthen CPF’s competitiveness in the world market. It is my honor to say that we are the first company in the Protein Foods sector in Asia to make a digital supply chain transformation. Digitalization helps us attain the finest and safest food quality and assures consumers that our products will be delivered in a timely manner.”

CPF is one of the world’s leading listed agro-industrial and food conglomerates which operates a vertically integrated business. The Company operates in 16 countries, exporting products from Thailand to over 30 countries, and covering over 4 billion people around the world.
CPF operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses. They incorporate the manufacturing of animal feed, animal breeding and animal farming; meat processing, the manufacturing of semi-cooked meat and fully-cooked meat; food products and ready meal products, as well as the meat and food retailer and restaurant businesses.

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