Canada redoubles efforts for sustainable beef production
Alberta is a key beef supplier to local and international markets and improving our competitiveness is critical to supporting the Alberta Beef and Canada Beef brands. Alberta’s government is partnering with the Canadian Cattlemen’s Association, Alberta Beef Producers and Alberta Cattle Feeders’ Association to undertake a competitiveness study that will provide important insights and data for this essential industry.
“Collaborating with industry is vital to growing and advancing our agriculture sector in Alberta. This partnership demonstrates our shared commitment to grow Alberta’s food and processing sector. We know that agriculture will play a big part in Alberta’s economic recovery and growth,” Devin Dreeshen, Alberta's Minister of Agriculture and Forestry said in a statement.
With government support, this study will help the beef industry identify challenges and opportunities in their supply chain, including:
• Promoting transparency in cattle and wholesale beef markets.
• Supporting processor resiliency and plant reinvestment strategies.
• Expanding harvest capacity for small to medium-sized processors and identifying the supports required for this growth.
• Planning for surge capacity when events like the COVID-19 pandemic put stress on the food supply chain.
Alberta has the potential to increase capacity and the study will help determine where additional investments could be made to find efficiencies and achieve an optimal processing level. The study can also look at other measures to increase competitiveness, as the possibility of legislating price reporting, similar to the United States, to facilitate open, transparent price disclosure and provide all producers and processors with comparable levels of market information.
“Beef production in Canada is one of the best tools we have to reach our shared conservation and climate change goals while providing good-paying jobs for Canadian families. The Canadian beef industry has a unique ability to deliver significant environmental services, including carbon storage and sequestration, wildlife habitat preservation and flood resiliency.” Bob Lowe, president of Canadian Cattlemen’s Association said.
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