Coles introduces recyclable meat packaging
The company purchased 121 million recyclable meat and poultry trays in 2018 from Australian manufacturer, Plantic Technologies, and aims to use the equivalent of 150 million recycled water bottles to combat Australia’s plastic waste.
Plantic’s barrier trays are made from recycled PET with a thin layer of Plantic’s renewable barrier material which helps keeps the meat fresh. The company said that during the recycling process, the thin Plantic plant starch layer uniquely washes away, allowing the PET tray to be recycled.
Coles Director of Fresh, Alex Freudmann, said Coles was pleased to partner with Plantic Technologies, which is a leading innovator in renewable plant-based barrier materials.
“This is an important new step in our goal to become more sustainable. For four years, our Coles Brand beef, lamb and pork mince has been packaged in recyclable trays sourced from Plantic. We now want to take the next step by transitioning a wider range of our fresh meat and poultry trays to Plantic’s new packaging so that it is not just recyclable but also made from recycled plastics and renewable plant materials including corn,” Freudmann said.
In June, Coles made a pledge to make all Coles Brand packaging recyclable by 2020. As part of this pledge, Coles committed to replace packaging for a wide range of meat and poultry products with packaging made from recycled and renewable materials.