Denmark is placing a bet on gastronomy
Benefiting from a good image on the gastronomy field, Denmark wants to keep this advantage by launching the "Gastro 2025" plan. This includes even a gastronomy academy in Denmark, which is to promote gastronomic innovation and attract international star chefs.
"Danish chefs have in the past 15 years managed to put Denmark on the gastronomic world map. The Government would like to help recognize this powerful performance and help promote the development of gastronomy in Denmark. We must ensure that the gastronomy benefits us all through healthier food, increased tourism and exports abroad,", declared Environment and Food minister Jakob Ellemann-Jensen.
With "Gastro 2025", the government earns more money for the branding of Danish gastronomy abroad, so that more people around the world can see the culinary experiences that await them in Denmark.
Overall, there are seven initiatives in the plan:
1. Gastronomy Academy
2. Intended Marketing
3. World Food Summit - Better Food for More People
4. Culinary diplomacy
5. Export promotion - alliances and simplification
6. Gastronomic travel team
7. Pool for culinary development.
The Danish government will secure "Gastro 2025" with a budget of €5.36 million for the next four years.