Kelly Products launches beef blockchain
The agribusiness enterprise said that it is starting with a blockchain system for beef but eventually it will add pork, poultry and other animals.
The company opened Farmview Market, a retail store in Madison, Georgia in 2015 which has a large butcher shop, café, specialty grocery and farmers market.
"The animals from Rock House Farm are born and raised at the farm in Leesburg, transported to a local slaughter facility, and then further processed at Farmview’s butcher shop," the company said in a statement.
Farmview Market is working with numerous local and regional protein suppliers. Kelly Products wants to offer this same level of transparency to its other partners.
“We plan to start the block chain with our own animals and then expand to other members of the meat processing and supply chain across the state of Georgia and the southeast. We believe transparency and food safety are top priorities for our consumers at Farmview, as well as our state’s food system,” says Kelly.
The company announced that the data that it will collect will include information regarding each animal’s breed, sire, sex, vaccinations, weights, average daily gains, antibiotic or growth hormone use, feed and forages, farm location, changes in ownership, date slaughtered, date processed, carcass grading, etc.
“Tracking this type of data will help our state’s cattlemen develop a strong brand here in the state of Georgia, and then moving into the Southeast,” says Kelly.
Participating producers will track their cattle and livestock through RFID and this data will be collected at pre-defined intervals.
The company said it is well positioned to develop a blockchain system, as its software division , Kelly Registration Systems, has previously developed software for inventory management for the manufacturing industry.
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