Marfrig signs deal with an American firm to produce plant-based burgers
Marfrig has chosen ADM to be its partner for producing plant-based burgers in the Brazilian market. The vegetable protein-based burgers will reach the market by the end of the year, according to a press release. Under the deal signed by Marfrig and ADM, the companies will work together to develop plant-based products, with ADM responsible for supplying the primary raw material used in the process, while Marfrig will produce, distribute and sell the products in the foodservice and retail channels. “Together, Marfrig and ADM will produce 100% vegetable protein-based burgers with the same taste and texture of beef. We want to give consumers the power of choice. They are the ones who decide,” said Eduardo Miron, CEO of Marfrig Global Foods. “The plant-based burgers will complement Marfrig’s product portfolio and be distributed through all our market channels.”
“We offer an advanced R&D structure, natural ingredients and technological solutions, including the advantage of local manufacturing, to anticipate industry trends and meet our clients’ needs with customized service. We are the ideal partner to support and foster the sustainable development of the food, specialties and healthy nutrition industry,” said Roberto Ciciliano, CEO of ADM Nutrition in Latin America. “And our agreement with Marfrig further strengthens that proposition.”
The production of plant-based burgers in Brazil will be launched at Marfrig’s unit in Várzea Grande, Mato Grosso. Part of the plant-based raw materials will be shipped directly from ADM’s plant in Campo Grande to Marfrig’s plant.
In this first phase of the launch, the products will be supplied to foodservice clients. Later, the plant-based burgers will be sold in retail channels. Marfrig will launch a specific brand for its plant-based products. Also, the company intends in the future to export its veggie burgers.