Maritech opens the first digital seafood innovation lab in the world
Maritech, a recognized leader in developing software solutions for the seafood sector, announces the opening of its new DigitalSeafood Innovation lab, the first seafood-focused innovation lab of its kind.
The lab will be located at the company’s offices in Molde, Norway and will provide the Maritech team, its customers and partners with space, ambience, and culture to collaboratively build innovative solutions for traceability, process control and automation throughout the seafood value chain.
The goal of the lab is to explore the use of new concepts and technologies such as IoT, big data, business intelligence, electronic cooperation, automation, machine-leaning, artificial intelligence, augmented reality, and blockchain to evaluate and advance cutting-edge technology for the seafood sector.
"Since the launching of DigitalSeafood, our cloud-based suite of software, our innovation blueprint has been based on design thinking, distilling the best practices of agile development into a few simple key processes: empathize, define, ideate, prototype, and test. By applying these principles in the industry-collaborative environment of an innovation lab, we can productively combine seafood sector knowledge with the in-depth technical expertise to pinpoint the most pressing needs of our customers and come up with immediate and practical solutions", explains Odd Arne Kristengård, Maritech’s COO.
In February, the company launched its new cloud-based seafood software tools for the US market at Seafood Expo North America, including an app for Traders.
Maritech has been an integral part of the evolution of seafood sector companies as they have grown from small family-owned businesses to large, multi-national corporations, organically developing software solutions for and with them as they themselves have developed.
"Maritech has a long history of implementing ground-breaking research initiatives that have helped our customers meet the global challenges of increasing regulation, traceability, and sustainability demands. By setting up an innovation lab, we continue this strategy with an aim of bringing together industry partners and customers with a focus on developing and deploying real solutions that create sound economic value for our customers", underlines Janne T. Morstol, Maritech’s CEO.
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