Middle East

Nick Meara speaks about the Australia's red meat industry interest in the Middle East market

Halal

The MLA International Business Manager for the Middle East and North Africa will take the stage at EuroMeatNews and Gulfood workshop dedicated to the halal meat industry.

Posted on Feb 17 ,08:00

Nick Meara speaks about the Australia's red meat industry interest in the Middle East market

EuroMeatNews and Gulfood are hosting together "Modern focus on traditional halal meat market", an event that intends to be the biggest debate on the halal meat sector. The workshop, programmed on 19th of February at Dubai World Trade Center, is going to offer you an insight on how things are rapidly evolving in the global halal meat and poultry market.

One of the guests invited to present his vision on the Middle East meat market is Nick Meara, recently appointed as Meat and Livestock Australia’s (MLA) International Business Manager for the Middle East and North Africa. Before that, Mr Meara was holding the position of Business Development Manager for the region.
Nick Meara has an extensive background in meat and livestock production, processing and total supply chain management and will be referring to market access, trade awareness and facilitation, value chain solutions and brand building developed by MLA to further increase the presence and market share of Australian red meat in the MENA market.

Nick graduated from the University of Queensland in 1998 with a Bachelor of Business in Agribusiness after spending five years with the Australian Agricultural Company working in livestock production. After university, Nick worked in commodity trading with Riverina Stockfeeds and business development with Stanbroke Pastoral Company. In 2004, Nick Meara joined OSI International Foods and over five years was involved in major projects for the supply of value-added meat protein products to major Japanese food corporations and McDonalds Australia. From this role, he took on the position of General Manager of Asian Pacific, a Queensland based domestic meat processor for five years. Prior to joining MLA, Nick Meara spent two years consulting to the Abu Dhabi Government in the commercial utilisation of meat and livestock production in the Emirate o Abu Dhabi.

Subject like Meat and Poultry insights 2018 - beef, sheep, goat, chicken, turkey; Meeting market demands on processed meat - ready meal, ready to cook, private label; Challenges for the meat industry in 2018; Global halal meat market; How tradition and culture influence eating habits; Consumption 2018 - insights, trends, tradition; Understanding halal consumer; New opportunities on globalization; Marketing and digital meat market; Innovation and new products; Halal meat and Poultry in modern supermarkets; Halal certifications towards global quality standards; Innovation and trends for Clean Label will fill the agenda of the workshop.
Other speeches will be held by Awal Fuseini, the Halal Sector Manager of the UK’s Agriculture and Horticulture Development Board (AHDB), Mr Sergio Gustavo Rey, Head of External Promotion Institute for the Promotion of Argentine Beef - (IPCVA), and a Gulfood official. The "Modern Focus For Traditional Halal Meat Market" workshop will take place on 19th of February from 14:00 to 15:30 at Dubai World Trade Center as an event hosted by EuroMeatNews, media partner for Gulfood 2018. The workshop is part of Halal World Food, a show-within-a-show concept returning for its 5th edition at Gulfood 2018.

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