Video: "Smaller portions, higher quality, that is what the consumer wants"

Brexit

Eoin Ryan, Sales & Marketing Manager at ABP Food Group makes a quick radiography of the market and shows concern about uncertainties posed by Brexit.

Posted on Oct 31 ,13:51

Producers and processors of beef must adapt quickly to new trends in the developed markets. Nowadays, consumers prefer to have a smaller portion of beef but at a higher quality, reveals Eoin Ryan, Sales & Marketing Manager at ABP Food Group in an interview for EuroMeatNews given at SIAL Paris 2018. Also, Mr Ryan shows concern about the uncertainties that are planning over the British market access just six months ahead of the Brexit point.
"It' s a big question for everyone. We have factories in England and Northern Ireland. England is the biggest importer of Irish beef so is a big concern for us", explained Eoin Ryan.


ABP Food Group is an Irish beef producer that expanded it's operations to UK and Poland and its presence at SIAL Paris was imposed by the need to open new markets in order to compensate eventual losses in the British market in case of a hard-Brexit.

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