Video -"The most important challenge is to remain competitive"

Video News

Rene Maillard, manager of the Belgian Meat Office, talks about the new strategies that must be adopted in order to respond to consumer's demands.

Posted on Sep 05 ,11:31

To stay competitive in a challenging market is the main goal for the Belgian meat industry, admits Rene Maillard, manager of the Belgian Meat Office, in an interview for EuroMeatNews.
Markets are now ruled by the consumer and that request for the industry "to find good answers to the society challengers [..] and to put meat again on the best self, in Belgium and in Europe", declared Maillard during the 13th edition of Belgian Meat Round Table, in Brussels.

 


"Meat sector has a lot to do in terms of perception, in restoring trust, because we are living in dogmatic times. We have to improve when we can and where we can the image of Belgian meat. When you have no image you do not exist", argues BMO's manager.
The event took place between August 29 and August 30, 2018, in Brussels and was attended by leaders, experts, and journalists from the meat industry. This year, the main subject of discussion was "Meat in the post-truth era."

Comments





Similar articles

Spain

Meat Attraction expects to exceed 400 exhibitors this year

MEAT ATTRACTION expects to exceed 400 participating companies and 20,000 professionals from 60 co...


Read more Read more
Syria

Russia launched its first FAO emergency project

Russia engaged in its first FAO emergency project by donating $3 million to help FAO provide conf...


Read more Read more
UK

Tentamus Group acquires Southern Microbiological Services

German company Tentamus Group, present in Europe, UK, Israel, China and the USA, with over 50 loc...


Read more Read more
Websolutions by Angular Software and SpiderClass