Brazilian Beef surpasses US$2 billion in business expectations at Gulfood 2026
The participation of the Brazilian beef industry at Gulfood 2026, held between January 26 and 30 in Dubai, resulted in US$548.3 million in business deals made during the event and an expectation of US$2.95 billion in negotiations for the next 12 months, stemming from the commercial contacts established throughout the fair. These results were obtained through the work of Brazilian Beef, an initiative of the Brazilian Association of Meat Exporting Industries (Abiec) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The Brazilian Beef booth featured the participation of 31 member companies, a growth of over 20% compared to the previous edition. The fair brought together more than 8,000 exhibitors from 195 countries and received approximately 200,000 qualified visitors at the Dubai World Trade Centre.
With an area of approximately 450 square meters, the space presented data on the sector and the main attributes of Brazilian beef, such as quality, sustainability, traceability, and compliance with sanitary and religious requirements, including halal meat production. The stand also offered visitors the traditional experience of Brazilian barbecue, in partnership with Barbacoa.
During the five days of the fair, approximately 800 kilograms of beef were served, with cuts such as filet mignon, ribeye, and picanha, accompanied by Santa Rita farofa and traditional Brazilian dishes such as creamed corn, biro-biro rice, carreteiro rice, and potato salad with mayonnaise.
The Brazilian Beef booth also received several Brazilian authorities, including the Brazilian ambassador to the United Arab Emirates, Sidney Leon Romeiro; the president of ApexBrasil, Jorge Viana; the agribusiness manager of ApexBrasil, Laudemir André Müller; the Secretary of Commerce and International Relations of the Ministry of Agriculture, Luis Rua; as well as the federal deputies from the Parliamentary Agricultural Front, Pedro Lupion, Arnaldo Jardim and Alceu Moreira.
The authorities were welcomed by the president of Abiec, Roberto Perosa, and the director of Strategic Affairs of the organization, Julio Ramos, who accompanied the institutional agendas and meetings with international companies and buyers.
According to Roberto Perosa, the results confirm the strategic importance of the fair. “Gulfood is a fundamental platform for consolidating the presence of Brazilian beef in the Middle East and expanding our reach to other strategic markets. The numbers from this edition demonstrate the confidence of international buyers in the Brazilian product and in the capacity of our industry to meet the most diverse global demands,” he stated.
Perosa also highlighted the long-term partnership with ApexBrasil. "Over more than two decades of participation in Gulfood, this cooperation has been crucial in strengthening the image of Brazilian beef abroad, expanding commercial dialogue, and transforming contacts into concrete business deals."
The following companies participated in this edition: Agra, Astra, Barra Mansa, Beauvallet, Best Beef, Better Beef, Boi Brasil, Cooperfrigu, Fambras, Frialto, Frigoestrela, Frigol, Frigon, Frigosul, Frisa, Golden Imex, Iguatemi Beef, JBS, LKJ, MBRF, Masterboi, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods, Ramax, Rio Maria, RXM, Supremo, and Zanchetta Alimentos, reinforcing the diversity and representativeness of the Brazilian beef exporting industry
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