SPAIN

INTEROVIC participated in Gulfood with 8 Spanish companies

From 17 to 21 February, INTEROVIC actively participated in the 30th edition of the Gulfood international trade fair in Dubai, the most important trade event in the Middle East in the food sector. During the event, more than 5,000 exhibitors participated and more than 115,000 attendees were registered, which reaffirms the magnitude and impact of this global platform.

Posted on Feb 27 ,00:05

Under the European programme “Exclusive Lamb From EU”, INTEROVIC was part of a stand grouped under the umbrella of ICEX, aimed at promoting suckling lamb, lamb and goat meat from Spain. A delegation made up of eight Spanish companies was present to highlight the benefits and distinctive characteristics of their products, capturing the interest of importers and international visitors.

During the fair, INTEROVIC received a visit from an institutional delegation composed of José Miguel Herrero, Director General of the Food Industry; Maria Naranjo, Director of Food, Wines and Gastronomy at ICEX; Andrés Salinero, advisor to the Economic and Commercial Office of Spain in Dubai; and Lola Román, Director of Corporate Development at Mercamadrid . The presence of these senior officials underlines the institutional commitment to promoting the excellence and competitiveness of Spanish meat in global markets.

In addition, INTEROVIC organised an exclusive showroom meeting at the emblematic Dukes The Palm hotel, thanks to the collaboration of the Spanish chain Barceló Group. This event brought together importers and representatives of the local press, offering a unique opportunity to strengthen business relationships and directly present the quality and tradition of Spanish meat. During the event, renowned chef Roberto Martínez, from the Tripea restaurant in the Vallehermoso market in Madrid, delighted attendees with a gastronomic proposal that included, among other recipes, an exquisite lamb in chilindrón sauce.

Participation in Gulfood not only provided an opportunity to demonstrate the excellence of Spanish products, but also to consolidate strategic ties with potential clients and business partners at an international level.

With its sights set on continuing this successful promotional work, INTEROVIC is preparing for its next participation in the MeatAttraction fair, which will start tomorrow.