New Zealand

New Zealanders feel good about eating red meat

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New research conduct by Beef + Lamb New Zealand shows that almost three-quarters of Kiwis agree that red meat is good for their health and nutrition, with only seven percent disagreeing.

Posted on Nov 30 ,05:43

New Zealanders feel good about eating red meat

Beef + Lamb New Zealand’s Head of Nutrition Fiona Windle was pleased that the substantial body of evidence supporting sensible consumption of red meat was recognised by the vast majority of the public.

"The role red meat plays in the diets of Kiwis has received plenty of consideration over recent years. The aim of this report is to provide a New Zealand-centric, peer-reviewed summary of the evidence to help inform and bring balance to a discourse that has too often become binary and, at times, unconstructive in its attempt to charter a pragmatic path forward. It is so encouraging to see so many of us feel good about eating red meat."

The Role of Red Meat in Healthy and Sustainable New Zealand Diets report is a fourth evolution of a piece of work that has been underpinning Beef + Lamb New Zealand’s nutrition work for 20 years. Contributors and reviewers of the report – who collectively have well over a century of expertise between them, have assessed the current body of evidence relating to nutrition and environment, and the interfacing areas of food systems and sustainable nutrition, when it comes to New Zealand beef and lamb.

Other interesting conclusions drawn from the consumer research include close to two-thirds of Kiwis stating that red meat was an excellent source of both iron and protein. However, it was the functional benefits the nutrients in red meat contribute that New Zealanders have less awareness of.

Fiona Windle added, "For any New Zealanders feeling like your consumption of grass-fed New Zealand beef and lamb is being challenged, I encourage you to feel reassured with your decision, and remember the benefits of including red meat in your diet are wide-ranging and significant. Your energy levels, your immune system, helping you focus at work or school, your skin health, fertility, and muscles are all supported by the nutrients from red meat."

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