Spanish supermarket chain to invest €10 billion in its expansion

Family owned supermarket chain Mercadona is to change its image in the next five years with massive investment and enter the Portuguese market.

Posted on Apr 08 ,10:49

Spanish supermarket chain to invest €10 billion in its expansion

After pouring €1.5 billion in its transformation process last year, Spanish supermarket chain Mercadona is announcing a total investment of €10 billion in the next five years. The budget is meant to cover the renovation of its stores, the start-up of new services such as Ready to Eat or Mercadona Online, the commitment to Frescos Global, the automation of the logistics blocks, the digital transformation of the company, and the expansion in Portugal.
In a statement, the company explained that its "Total Quality Model"  contemplates diverse strategies and objectives to satisfy and create shared value for the five components of the company: "the boss" (client), the worker, the supplier, the society and the capital.
In 2018, Mercadona made purchases in Spain worth €18.6 billion, a figure that represents more than 85% of the total purchases made. The company collaborates with 9,000 farmers, 5,500 animal breeders and 12,000 fishermen reinforcing these agri-food enterprises.

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