70% of the Spaniards are buying food online
According to the latest AECOC Shopperview insight, 70% of the Spaniards are using online channels to buy food. In April 2020, only 40% were using this method of shopping. "Online is here to stay: 80% of those who buy online affirm that they will continue to purchase some products this way once the pandemic passes and only 7% say they will leave the channel," explains the manager of the strategy area commercial and marketing of Aecoc, Rosario Pedrosa.
The health and economic crisis caused by the pandemic has triggered the transfer of consumption from outside to inside the home that continues today. This is one of the main conclusions of the ‘Consumption and purchase inside and outside the home after Covid-19’, carried out by Aecoc Shopperview in collaboration with 40dB. The impossibility of going to bars and restaurants and the increase in teleworking explain that 40% of consumers look for products to cook at home, while 31.5% buy ingredients to replicate the recipes for meals that they used to make in restaurants.
In parallel, delivery is consolidated: 47.5% of consumers have ordered food at home in recent weeks and 31% say they now spend more on this service than before the crisis. Among delivery users, 54% say they order a minimum of once a week.
The next Easter holidays will be conditioned by mobility restrictions, prevention against the virus and the economic situation of Spanish households. This is indicated by the fifth barometer ‘Consumption and purchase inside and outside the home after Covid-19’, carried out by Aecoc Shopperview. The report points out that 61% of the population will choose to stay in their usual residence and, of these, 74% will do so to avoid possible infections and 26% to reduce expenses.
On the other hand, 22% of those surveyed affirm that they will be out for a few days, as long as restrictions allow. 39% will stay in their second residence, while 27% will spend their holidays in hotels and 23% will go to rural houses, apartments or campsites.
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