"Demand for dark meat poultry in China is unlimited"

As the second poultry producer in Poland, SuperDrob is taking advantage of exports to the Chinese market, explains Jan Wolff, Deputy Export Director, SuperDrob.

Posted on Oct 17 ,06:49

China is going to increase poultry exports in 2019 beyond the volume of 500,000 tonnes estimated earlier this year, says Jan Wolff, Deputy Export Director, SuperDrob, in an interview for EuroMeat News.
"It's golden times for poultry", stated Mr. Wollf referring to the shift in meat consumption encountered in different markets for many different reasons. While in the European market, poultry is preferred thanks to healthiness attributes, in Asia the demand for poultry is increasing due to the ASF situation in the region.
China is one market that is constantly increasing its poultry imports but the cuts imported are the ones that are not in such high demand on the EU market. That situation helped Polish poultry producers, such as SuperDrob, to capitalize on both markets by shipping breast fillets or other valuable cuts in different European markets, whilst wings are heading straight to China, where are preferred better by the consumers.

Watch the video to find out what to expect in the convenience market over the next few years and how to defend the European poultry industry in front of a wave of Brazilian poultry imports if the Mercosur deal becomes reality.

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