The DLG (German Agricultural Society) is launching an exclusive new event format for agricultural machinery dealers at EuroTier 2026. On Thursday, 12 November 2026, dealers will have the opportunity to meet selected customers at the world’s leading trade fair for professional livestock farming and livestock management in Hanover, Germany.
The event focuses on personal exchange, strengthening customer relationships and gaining exclusive insights into the latest industry innovations. The free offer is also aimed at agricultural machinery dealers who have had only limited exposure to farm equipment and in-house farming technologies.
With this new dealer event, DLG aims to support agricultural machinery dealers in strengthening existing customer relationships and exploring new business opportunities. The shared trade fair experience provides an opportunity to learn about current technological developments, gain fresh inspiration for business activities and deepen personal dialogue with key customers.
“A successful day at a trade fair is built on the right conversations, new inspiration and shared experiences,” says Ralph Königs, Manager Business Segment Dealer at DLG. “With this offer, we want to give dealers the opportunity to create special moments for their customers at EuroTier.”
The dealer event begins on 12 November at 9:00 a.m. with a joint breakfast at the DLG stand in Hall 13, Stand E58. In a relaxed atmosphere, participants will have the opportunity to network and exchange views on current developments in the agricultural machinery trade.
From 10:00 a.m., participants can join the optional DLG Trade & Innovation Tour. This guided trade fair tour, lasting approximately two hours, takes visitors to selected EuroTier exhibitors who will provide exclusive insights into their latest technologies and innovations. Particular attention will be given to developments and solutions that offer new perspectives and business opportunities for agricultural machinery dealers.
Free Participation – Registration Until 31 October
Participation in the dealer event is free of charge. Each registered dealer will receive up to four complimentary admission tickets for themselves and their customers. Registration is available online until 31 October 2026. After registration, dealers will receive the corresponding voucher codes by email.
Meeting point: DLG Stand, Hall 13, Stand E58, Hanover Exhibition Grounds
