Global beef trade is shifting as a result of changing import policies within the EU, China and the US, according to AHDB.
China, the world’s largest beef importer, have introduced new country-specific beef quotas. Volumes outside of the quota will now attract a tariff of 55%. Quota allowances will rise gradually each year.
Australia filled its 205,000-tonne tariff rate quota (TRQ) in mid-June, while Brazil is expected to fill its 1.1 million tonne quota this month.
Australian beef exports to China dropped by 65% between May and July, equivalent to just under 20,000 tonnes.
Australia appears to have re-directed this volume, sending more to the US, Japan, South Korea, Indonesia and Canada among others. However, South Korea has reportedly triggered its own safeguard mechanism following the influx of Australian beef.
This re-direction meant that Australia’s overall beef export volumes, were still up 2% and 3% above year-ago levels in June and July, respectively.
Brazilian beef exports to China followed suit, plummeting 90% between June and August, equivalent to a loss of just under 142,300 tonnes.
Some of the Chinese decline was offset by increased volume shipped to the US, Russia and the EU. However, much appears to have remained on the domestic market. Brazilian beef export volumes were down 26% year-on-year in August, having been up by 15% year-on-year in June.
Slowing export performance has weighed on Brazilian cattle prices but retention-led tightness in cattle supply is expected to add support to prices longer-term.
Brazilian beef exports to the EU surged ahead of the 3 September ban, with traders eager to secure supply. In August, 20,000 tonnes was shipped by Brazil to the EU. Previous months’ shipments totalled between 7,000 to 9,000 tonnes.
Brazil has historically accounted for around 30% of EU beef imports, equivalent to around 70,000 to 90,000 tonnes annually across fresh, frozen and processed products. The absence of that supply is therefore significant.
It remains too early to draw firm conclusions on the wider market impact. European cattle prices began to strengthen in the second half of August, but isolating the effect of the Brazilian ban from other market drivers is challenging at this stage.
For the UK, import volumes remain a key area to monitor. Although official UK trade data is reported with a two-month lag, Brazilian export statistics provide a timelier indication of market developments. The figures show that beef shipments from Brazil to the UK continued to grow in August, albeit from a relatively low base.
Brazil exported just over 3,200 tonnes of beef to the UK during August, up 9% on July and up 52% on the same month last year. This was 2% of Brazil’s total beef export volume during August.
While the EU is a relatively small market for Brazilian beef in volume terms, it is an exceptionally high-value market. Consequently, the loss of access has the potential to have a disproportionately large impact returns within the Brazilian sector. Achieving access into other high-value markets such as Japan and South Korea, would be a timely development for Brazilian traders.
The line chart in Figure 3 illustrates differences in monthly average Brazilian beef export prices over the past two years between selected end markets, including EU, China and UK. Prices are on a Free On Board (FOB) basis, meaning all costs associated with delivery from the manufacturer to the exporting ship / port are included, but freight, insurance and other fees are excluded.
The US has an opposing issue. Domestic cattle numbers are at historically low levels, and beef prices are historically high. In response, President Trump has temporarily waived out-of-quota tariffs on up to 300,000 tonnes of imported lean beef trimmings for a period of 90 days, beginning 1 September.
For context, the US imported 1.6 million tonnes of boneless chilled and frozen beef in 2025, meaning the measure represents a meaningful, but perhaps not transformational, increase in potential import volumes.
Importantly, the quota waiver excludes countries that have their own quota allocations, such as Australia. Australia already benefits from substantial preferential access to the US market, with tariff-free quota access of around 450,000 tonnes.
Brazil, however, stands to benefit. Brazilian exporters typically exhaust their standard US quota very early in the year and subsequently face a 26.4% out-of-quota tariff. The temporary waiver removes that tariff burden, improving the competitiveness for Brazilian lean beef into the US market and creating an additional outlet at a time when other trade restrictions are in place.
The waiver applies specifically to lean manufacturing beef used in ground beef production. While this provides some relief for Brazilian exporters, it does not fully compensate for restricted access to the higher-value EU market.
Taken together, these developments illustrate how interconnected the global beef market has become. China’s safeguard quotas and the EU’s restrictions on Brazilian beef are removing demand from two major destinations, while the US is simultaneously opening additional access for manufacturing beef.
While alternative destinations have absorbed some of this volume, redirecting beef is not always straightforward. Different markets require different product specifications, certifications and cut preferences, meaning a tonne lost in one market cannot necessarily be replaced by a tonne sold elsewhere.
The result is a rapid reshaping of global trade flows, with exporters competing to redirect product into alternative markets.




