Aware of the consolidation of the Air Fryer as a symbol of practicality, Perdigão, the most chosen food brand by Brazilians, is expanding its portfolio with innovations designed for new ways of preparing and consuming food.
The new products include Perdigão Breaded Chicken Strips and Thigh and Drumstick Fillets, as well as the new Perdigão Mini Pizza, options that combine convenience, flavor, and versatility for quick meals and snacks.
Among the new releases, Perdigão’s Breaded Chicken Thigh and Drumstick Strips stand out for their combination of internal tenderness, crispy breading, and a touch of jalapeño pepper in the seasoning. Perdigão’s Breaded Chicken Thigh and Drumstick Fillet was developed to deliver texture and juiciness to everyday meals. For snack time, the new Perdigão Mini Pizza comes in Calabrese with Cream Cheese and Two Cheese flavors , in practical portions aligned with the search for convenience.
A survey conducted by Worldpanel by Numerator indicates that quick food preparation occasions already account for more than 30% of meals prepared at home, while traditional fried foods have lost ground and now represent only 17% of preparation occasions⁴. In this scenario of seeking speed, Perdigão’s new solutions respond to a need that is increasingly present in consumers’ routines: preparing meals and snacks in a simple, tasty and practical way.
“Understanding the consumer journey and the transformations in eating habits is what allows us to innovate in a relevant way. The Air Fryer is present in 64% of national households by 2025, mainly for those seeking more practical solutions for everyday life. These launches aim to democratize flavor and bring more practicality to the routine, without losing the connection with what Perdigão has represented for more than nine decades: being present in the lives of Brazilians and in the moments when people gather around the table. We want to continue translating the ‘Flavor of Eating Together’ into products that combine convenience, quality, and trust,” says Aline Alexandrino, Executive Marketing Manager at Perdigão.
The new products are already available in retail stores throughout Brazil and, to complement the experience and further facilitate their routine, consumers can also interact with Perdigão’s chatbot via WhatsApp. The channel brings together preparation tips, brand content and smart features, such as the “Refrigerator Reading” function , which suggests personalized recipes based on images of ingredients available at home — a practical way to take advantage of the new products and transform what’s on hand into different moments at the table.
