Legado Ibérico, the premium brand from El Pozo Alimentación, presents a new image with a refreshed design that reflects the evolution of its identity with a more modern and elegant approach. The change includes a complete redesign of the logo and packaging, in line with a more emotional communication style focused on flavor and the experience it offers.
The goal of this renovation is to elevate the essence of our Iberian product and brand values, and strengthen the connection with consumers who seek quality, flavor, and a special and memorable gastronomic experience: a luxury within their reach.
The new design embraces a clearer, more sophisticated aesthetic, maintaining the earthy color palette with gold and green tones, along with cream hues. The logo is modernized with the addition of a monogram and a larger typeface, beneath which the new brand claim: “Sanctuary of Flavor” is incorporated.
Packaging is also evolving across all products in the range to convey and enhance the consumer experience at the point of sale through a more recognizable and powerful image and brand.
The image change will be communicated through a television campaign and digitally , on social media profiles. The design also includes a complete website overhaul, aligned with this new visual value.
Legado Ibérico reaffirms its position as the leading brand in the Iberian market and is preparing to continue growing in value and differentiation.
Recent Comments