The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), promoted new business in an action held between the 20th and 23rd of May, during SIPSA Filaha Agrofood, held in Algiers (Algeria).
In the midst of one of the most relevant food and beverage fairs in North Africa, ABPA, with the support of the Brazilian Embassy in the Algerian capital, enabled the participation of agribusinesses exporting halal chicken meat at the fair.
The action to promote the sectoral brands Brazilian Chicken, Brazilian Egg, Brazilian Breeders and Brazilian Duck included a specific structure for animal proteins in Brazil at the event, carried out together with the Brazilian Association of Meat Exporting Industries (ABIEC).
“The Algerian market was opened to Brazilian chicken meat exports just over six months ago, and has already imported 10 thousand tons, entering the top 30 main export destinations from Brazil. The potential is enormous and we have good expectations regarding this partnership, which drives us to new actions with the same profile”, analyzes ABPA’s markets director, LuÃs Rua.
