The agenda, carried out in partnership with ApexBrasil, will include activities at the Brazil Pavilion and participation in an international forum for the meat sector.
São Paulo, November 6, 2026 – The Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will participate in the 2026 edition of the China International Import Expo (CIIE), which will be held from November 5 to 10 in Shanghai.
The event is considered the main platform for promoting foreign products in China and will bring together officials, major buyers, importers, and representatives from over a hundred countries.
During the fair, ABPA will participate in institutional activities promoted in the Brazil Pavilion, organized by ApexBrasil. The agenda will focus on strengthening ties with Chinese authorities, importers, and other stakeholders, as well as promoting the attributes of animal protein produced in Brazil.
ABPA’s program will also include participation in an international meat industry forum held alongside the CIIE. The meeting will bring together government officials, representative entities, and leaders from the Chinese market to discuss the sector’s landscape, trade relations, and prospects for protein supply.
At the forum, ABPA will highlight Brazil’s production capacity, product quality and safety, national sanitary status, and the importance of the relationship built between Brazil and China. Participation will also contribute to broadening the dialogue on new opportunities for chicken meat, pork, and other products represented by the organization.
Through its sector-specific brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders, and Brazilian Duck, ABPA will showcase the unique aspects of Brazilian production, such as quality, sustainability, production scale, and the ability to meet the specific demands of international markets.
China occupies a strategic position for the Brazilian animal protein sector. Between January and September 2026, the Asian country imported 420,899 thousand tons of chicken meat from Brazil, a volume 83.9% higher than that recorded in the same period last year. Revenue from shipments reached US$ 1.156 billion, with growth of 111.3%.
During the same period, Brazilian pork exports to China totaled 100,034 thousand tons, generating revenue of US$ 216.577 million.
According to ABPA’s president, Ricardo Santin, participation in the CIIE and the forum will be part of a series of actions aimed at strengthening trust and expanding opportunities for Brazilian products in the Chinese market.
“China is a strategic partner for Brazilian animal protein. Our presence at the CIIE and the meat sector forum will strengthen the dialogue with authorities, importers, and leaders in this market. It will be an opportunity to showcase the capacity of Brazilian production, strengthen the trust built over the years, and advance new possibilities for cooperation and trade,” highlights Santin.
