Campofrío, a leading brand in processed meats, is committed to the natural segment with the launch of NaturArte, a new range of high-quality products made with selected pieces through a careful process of roasting and natural smoking in a wood-burning oven, with a high meat content and free of allergens. This new range is available in the varieties of cooked ham, turkey breast and chicken.
NaturArte can be purchased both over the counter and in the self-service line. The Turkey Breast in its cut format, is made from whole pieces and with 95% meat; the Extra Cooked Ham, with 88% meat, has the ‘WelfairTM’ certificate for Animal Welfare. The cut range is completed by Chicken Breast, with 91% meat. In the self-service line, the Turkey Breast with 90% meat will be available, in the format of thin slices placed by hand.
With this new proposal, tested and endorsed by consumers, the company adapts to consumer trends that move towards the search for greater naturalness
