The company CEO presented the new strategy for 2019, with poultry and meal businesses as growth drivers.
In 2019 HKScan will focus on balancing the company’s finances, announced the company’s CEO, Tero Hemmila at the Annual General Meeting. In the centre of the work aiming to improve profitability are following: active and local management of the entire meat value chain, emphasis on local profit responsibility, customers at the core of our operations and restoring brand leadership in selected product categories.
Hemmila says, that while the company is redefining its long-term targets, management is ensuring the implementation of short-term corrective measures.
“We consider the poultry and meal businesses to be the strategic development growth directions for HKScan’s business. In red meat, we are pursuing a more proactive development approach than before, and we aim to maximise the potential that our sustainability work brings. We are openly examining also our role and share in the consumer’s diet. In addition to defining the growth directions, key strategic assessments are related to the company’s structure, within which framework we are also looking at positioning different market areas as part of the Group’s business operations”, he stated.
HKScan is currently renewing its strategy and redefining the related focus areas and the process will advance throughout spring and summer.
