With a 150 m² booth at Abiec, the company will showcase operations from Brazil, the United States, and the United Kingdom at one of the world’s leading food trade shows.
JBS, one of the world’s largest food companies, is showcasing four of its businesses at SIAL Paris 2026, held from October 17-21 at the Paris Nord Villepinte exhibition center in France. Friboi, Seara, Pilgrim’s Pride, JBS USA, JBS Canada, and Rigamonti are participating in the event, connecting the diversity of the company’s global portfolio to buyers from different markets. The company has a 150 m² booth in the space of the Brazilian Association of Meat Exporting Industries (Abiec).
The joint venture brings together beef, poultry, pork, and prepared foods businesses, with operations in Brazil, the United States, Europe, and the United Kingdom. This combination highlights JBS’s strategy of geographic and multi-protein diversification, capable of meeting different consumer profiles and occasions, as well as the demands of retail and foodservice clients, with products from diverse origins and categories.
The presence at the trade fair is accompanied by global leaders and business representatives from the company.
Global business and innovation meeting
According to the organizers, SIAL Paris 2026 expects to bring together around 8,000 exhibitors and 295,000 professionals. Over five days, the event will connect manufacturers, distributors, retail chains, food service operators, and other representatives of the food supply chain to present products, discuss trends, and develop business opportunities.
This year’s edition places innovation at the center of the program, with debates on transformations in consumption, nutrition, sustainability, and the use of technology in the food chain. SIAL Innovation, a program dedicated to identifying and highlighting innovations in the sector, will celebrate its 30th anniversary in 2026.
In this environment, JBS’s participation brings its business closer to international customers and partners and offers an opportunity to showcase the complementarity of its operations. The meeting also allows it to monitor changes in consumer preferences and the needs of buyers from different regions.
