This initiative democratizes access to evidence-based knowledge and reinforces the company’s commitment to education, innovation, and the development of the healthcare ecosystem.
The platform brings together webinars, e-books, clinical studies, and technical materials.
In a scenario where nutrition plays an increasingly strategic role in disease prevention, promoting longevity, and improving quality of life, JBS, one of the world’s largest food companies, is launching Genu-in Academy, a continuing education platform aimed at updating physicians, nutritionists, dietitians, and other healthcare professionals. Developed by Genu-in, a JBS New Businesses company specializing in collagen and gelatin, the initiative expands access to content based on the most current evidence, produced by recognized experts.
The platform brings together webinars, e-books, clinical studies, and technical materials focused on clinical practice, offering a permanent environment for professional development for those directly involved in nutritional prescription. The goal is to contribute to the continuous training of these specialists in a rapidly evolving market that demands increasingly evidence-based decisions.
The launch coincides with a significant transformation in the healthcare market. Brazil already has over 200,000 registered nutritionists, a number that has grown consistently in recent years and reflects a structural change in society. Nutrition has ceased to be merely a topic related to food and now occupies a central role in disease prevention, healthy aging, and the promotion of quality of life. In this context, the demand for continuous professional development is also growing.
Among the factors accelerating this transformation is the increasing use of GLP-1 analog medications, which amplifies the need for nutritional strategies capable of preserving muscle mass, bone health, and tissue quality during the weight loss process. This will also be the topic of the platform’s first webinar.
More than just sharing information about ingredients, Genu-in Academy was created to connect professionals with the most current evidence on functional proteins, supplementation, longevity, eating behavior, physical activity, and other areas related to health promotion, bringing together nationally recognized experts to discuss topics relevant to clinical practice.
“Genu-in Academy was created to democratize access to knowledge, connecting professionals to the most current evidence produced by recognized experts. When JBS invests in education, we are contributing to raising the technical level of an entire healthcare ecosystem, bringing science, innovation, and clinical practice closer together so that professionals have increasing confidence in decision-making and nutritional prescription. We believe that the future of healthcare will be built on the combination of science, innovation, and education, and we want to actively contribute to this movement,” says Guilherme Moraes, Marketing Director of JBS New Businesses.
The platform’s first webinar will address the impacts of GLP-1 medications on the body and the role of supplementation within a comprehensive nutritional strategy. Future content will cover topics such as longevity, women’s health, and new evidence related to collagen and other functional proteins.
More than just a digital platform, Genu-in Academy represents an ecosystem-building strategy, bringing together experts, healthcare professionals, industry, and partner brands around the dissemination of qualified knowledge. The initiative reinforces JBS’s evolution as a company that generates value not only through its products, but also through the science, innovation, and education it makes available to society.
