Tesco has launched an Own Brand ‘Made Without Added Nitrites’ range in response to growing customer demand for ham and bacon products without added nitrites.
With online searches for products without added nitrites rising by over 360% year-on-year, the new range caters to customers who are looking to avoid nitrites in their diet while still enjoying all their favourite products.
With options including streaky bacon to top breakfast pancakes and wafer-thin ham for sandwiches, the new range is made from 100% British pork and has been specially prepared to deliver great quality and taste.
“We’re excited to launch our Tesco Made Without Added Nitrites range designed to give our customers greater choice without compromising on taste. Our product development teams and supplier partners have worked hard to develop a great quality range made from 100% British pork that is perfect for mealtimes”, said Richard Wood, Meat, Fish, Poultry, Eggs and Dairy Director.
The range features:
- Tesco Made Without Added Nitrite British Unsmoked Back Bacon Rashers 250g (RSP – £2.50)
- Tesco Made Without Added Nitrite British Unsmoked Streaky Bacon Rashers 250g (RSP – £2.50)
- Tesco Made Without Added Nitrite British Smoked Back Bacon Rashers 250g (RSP – £2.50)
- Tesco Made Without Added Nitrite British Smoked Streaky Bacon Rashers 250g (RSP – £2.50)
- Tesco Made Without Added Nitrite British Cooked Ham 6 slices 120g (RSP £2.30, 2 for £3 Clubcard Promotion)
- Tesco Made Without Added Nitrite British Cooked Ham Wafer Thin 8 Slices (RSP £2.30, 2 for £3 Clubcard Promotion)
- Tesco Made Without Added Nitrite British Oak Smoked Ham 6 slices 120g (RSP £2.30, 2 for £3 Clubcard Promotion)
- Tesco Made Without Added Nitrite British Honey Roast Ham 6 slices 120g (RSP £2.30, 2 for £3 Clubcard Promotion)
The Made Without Added Nitrite Bacon Range will be available in 668 larger Tesco stores from 21 September, with the ham range available from 12 October.
