Continente, the well-known retail chain from Portugal, has announced that it is going to promote pork meat from Portuguese producers under its private label brand throughout the whole store chain.
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Starting from 2017, Continente acquired nearly 16,000 tons of Portuguese pork worth 42 million euros, according to European Supermarket Magazine.
The retailer guarantees a weekly supply of more than 1,000 tons of Portuguese meat to its stores, which are received from Sonae MC, a meat processing center Santarem.
Continente is a retail chain that belongs to Sonae Distribuição, the largest retailer in Portugal. The hypermarket Continente chain is in spread all over continental Portugal as well on Madeira and in Azores.
