Albert Morera, CEO of the pork division of the Vall Companys agri-food group, participated in the 333rd Experience Congress Spain.
The executive gave a talk entitled “How to reach a different market: the experience of a Spanish company .” The executive analyzed global production and consumption flows and explained that the forecast for growth in pork consumption will occur primarily in Latin America.  Â
For this reason, the Vall Companys Group executive has pointed out that internationalization—not only of trade but also of production—is a clear option “to reduce local production risk in Spain .” In this way, Morera argued the productive internationalization strategy that the corporation began in 2017: “We are diversifying to be more resilient in Spain, and in no case are we relocating .”
Before a professional audience from the pork sector, both internationally and nationally, Morera reviewed the key ingredients for undertaking these investments: partnering with a professional, humble, and reliable local partner; favorable macroeconomic performance, legal security, and optimal analysis in the agricultural sector. Â
Currently, the Vall Companys Group has internationalized its production with investments in countries such as Brazil, Colombia, Peru, Uruguay, and Mexico. Morera stated that this new dimension allows us to become a global company—in terms of production, not just marketing. Â
The executive noted that these investments translate into synergies in terms of shared know-how; becoming more attractive for retaining the Group’s talent and offering it new growth opportunities; and making the company more resilient. Â
