Bread and ham. Two ingredients that, together, make up one of the most complete culinary solutions in the Spanish diet. The Serrano ham sandwich provides high-biological-value protein, B vitamins, iron, and zinc, and is naturally suitable for any time of day and any stage of life, from childhood to old age.
It’s equally effective as a support for physical activity or as an aid to concentration and intellectual performance. Its portability and ease of use also make it a practical option for those who can’t afford to stop for long.
Aware of this value, INTERPORC has promoted several initiatives to bring this knowledge closer to society and contribute to a more balanced diet among Spaniards.
One of these initiatives was the Serrano Ham Sandwich Route, a mobile unit that traveled through 18 cities in seven autonomous communities between August and October 2025. Along the route, more than 4,100 sandwiches were distributed, and workshops on preparation, nutritional talks, and educational activities were organized. The initiative generated nearly 60 million impressions and saw significant participation from families and school groups.
Another example took place in February of this year at the Sierra Nevada Olympic Festival, organized in conjunction with the Milan-Cortina Winter Olympic Games. For six days, INTERPORC’s food truck distributed 3,060 ham sandwiches to athletes and their families, as part of a collaboration agreement with the Spanish Olympic Committee. Their presence at the festival helped to link Serrano ham with the values of sport and an active lifestyle, reinforcing its image as a food compatible with physical exertion and performance.
Both actions reflect the Interprofessional’s commitment to promoting healthy, sustainable and quality food, with the ham sandwich as the main focus.
