eLPOZO KING, the youngest and most rebellious brand of El Pozo Alimentaci?n, wants to send a special farewell message to 2020. The brand has promoted a powerful action in a central street in the Madrid capital, which will also extend to social networks, to say goodbye the way we think to a long, hard and sad year.
It is a daring creativity with the message ‘F ** KING YEAR 2020. See you never’, accompanied by a gesture that expresses more than words. This message has been displayed on a large canvas and can be seen by thousands of citizens on the facade of the building located on Calle Zurbarán 8, where the Zurbano and Almagro roads converge, in the area between Alonso MartÃnez and Rubén DarÃo , from the Madrid capital.
The image of the canvas has begun to be shared massively between groups of users and influencers, attracted by its forceful message with which they feel identified. This action is complemented by the different related messages that will be launched through the brand’s profiles on social networks and that can be shared by WhatsApp. The action will be visible until December 31.
eLPOZO KING says ‘see you never’ to 2020 and gives voice in this way to what we feel and want to express at this time, wishing it to end and make way for a better year.
