Trident Seafoods, the biggest US seafood producer, wants to sell Alaska seafood directly to China and change its sales strategy, according to Xinhuanet.
Although the US company has been on the Chinese market for 20 years, according to an online report by Alaska’s Energy Desk quoted by Xinhuanet, Chinese consumers don’t recognize the company’s brand or logo.
The new strategy of Trident Seafood is focused on selling its seafood products to Chinese consumers directly through stores or markets in order to strenghten its presence on the Chinese market.
Xinhuanet says Jeff Welbourn, senior director of the Chinese Business Office for Trident Seafoods, in its recent trip to China has discussed with some Chinese business partners the possibility of selling the company’s products into some new markets.
Seafood consumption in China has reached an average of 40 kilograms of seafood per capita every year, Mr. Welbourn added.
