Vion Pork, part of Vion Food Group, has announced it will introduce a new product of ham for the top segment of the Italian market under the brand name Robusto. The launch of the new Robusto concept took place during the international food trade fair Anuga, in Cologne, Germany.
The hams, from the supply chain concept Good Farming Balance, have been developed for the leading producers of dried hams.
According to Vion, dried ham is one of the best-known processed meat products from Italy.
“The product is attracting a lot of interest internationally, based on its special production process of air drying; which generates the unique taste and consistency of the ham. Vion has been delivering hams to Italian dried ham producers for many years. Now, with Robusto, the company is adding premium quality to its range. Robusto has been developed for the production of the highest quality dried hams,” the company’s statement read.
