The National Meat Institute (INAC), with its Uruguay Meats brand, participated in the Famous Food Festival, one of the most important gastronomic events in New York City. Over three days, the festival brings together tens of thousands of visitors and serves as a significant platform for promoting beverages and culinary experiences to consumers.
INAC was present with an 18-square-meter stand specially designed to promote Uruguayan beef and its distinctive attributes. During the event, tastings of Uruguayan beef, such as ribeye, flank steak, skirt steak, and picanha, were held, allowing thousands of attendees to experience firsthand the quality and flavor of the national production.
The culinary offering was presented by American chef Tim Clowers, a renowned chef and food influencer, who prepared various cuts of meat and shared with the audience the characteristics that distinguish Uruguayan beef. Tim Clowers had been invited by INAC in March to visit Uruguay along with renowned chefs from around the world. Thanks to this experience, Tim was able to share his knowledge of the Uruguayan meat industry with the American public.
Uruguay Meats’ participation focused on the main positioning messages that INAC develops for the US market, highlighting Uruguay as a reliable producer of high-quality meats, from animals raised outdoors, with predominantly grass-fed meat, mandatory individual traceability, hormone-free, and high standards of safety and sustainability.
Representing INAC were the Institute’s Vice President Leonardo Bove and Brand Manager Andrés Angulo, who participated in the promotional activities and maintained contact with consumers.
The presence at the Famous Food Festival is part of the international promotion strategy developed by INAC to strengthen the positioning of Uruguay Meats in the United States, one of the most important markets for Uruguayan high value-added meat.
