From November 5 to 10, the National Meat Institute is participating in the latest edition of the China International Import Expo (CIIE), held at the Shanghai National Exhibition and Convention Center. This fair is organized by the Ministry of Commerce of China (MOFCOM).
With a 250 m² stand, INAC offers a proposal that seeks to bring Uruguayan meats closer to the Chinese public through tastings of ribeye steak, tenderloin and tripe, in addition to interactive activities for visitors.
Uruguay’s presence will include the participation of Uruguay’s ambassador to China, Aníbal Cabral; the president of INAC, Gastón Scayola; members of the Institute’s Board -Guillermo Pigurina and Fernando Gómez – and representatives from the Market Management, Market Access and INAC’s Asia Office teams.
The 2026 edition is the 9th, and Uruguay has participated continuously since its inception. The technical team includes Victoria Cai, Luna Wu, Álvaro Pereira, Andrés Angulo, Cecilia Shaw, and Martina Litta.
The delegation began its activities with a visit to Nanjing Road, the city’s main pedestrian street. This thoroughfare is the principal commercial artery, connecting upscale neighborhoods and tourist attractions. During their visit, the delegation witnessed the rollout of an outdoor marketing campaign, which features promotional content about Uruguayan beef projected onto the street during peak hours. The day concluded at a restaurant belonging to the upscale MUSE chain, where Uruguayan beef was prominently displayed on the menu and in refrigerated cases. The delegation was accompanied by the Uruguayan Ambassador to the People’s Republic of China, Aníbal Cabral, the Uruguayan Consul General in Shanghai, Marcelo Magnou, and representatives from the restaurant group.
The first day of the trade fair was marked by a meeting with Michael Ross, Senior Vice President of CP Group. This company is the largest private conglomerate in Thailand and one of the largest in the world. It has nearly 500,000 employees and operates in dozens of countries. Historically, it has a very deep relationship with China, being the first foreign company to obtain a license to operate in the People’s Republic. Opportunities for cooperation were discussed.
