GERMANY

"Tönnies & Tönnies" is back to new podcast

Three years after the last episode, the entrepreneur podcast by Clemens and Maximilian Tönnies is back. Father and son, both shareholders of the Premium Food Group from Rheda-Wiedenbrück, will not be speaking entirely alone this time. In most of the eight planned episodes, the two entrepreneurs will invite both internal and external guests to talk about current topics.

Posted on Jan 30 ,00:30

The eight episodes of the first season have been viewed almost 50,000 times so far. On average, users listened to more than 90 percent of the individual episodes. An above-average figure for correspondingly long podcast formats. But why did it take three years for the second season to start? "We had an extremely large number of topics on our plate and simply no time", explains Clemens Tönnies right at the beginning of the first episode, which was published this week on all common podcast platforms.

The first episode of the second season, which was recorded before the outbreak of foot-and-mouth disease in Brandenburg and therefore does not cover this topic, is primarily about the development of the industry and the company. "Those were three years of crisis that kept us busy but also strengthened us - we all stuck together", underlines Clemens Tönnies. During this time, the family business nevertheless invested in the market and especially in automation. "Our strength has always been to invest countercyclically in times of crisis", emphasizes Maximilian Tönnies.

The two entrepreneurs also notice an increase in meat consumption in Germany; according to the latest studies, the youngest generation is also reaching for the meat and sausage shelves more often again. Experts are also predicting a significantly stronger demand for animal proteins worldwide. "There is hardly a country in which meat can be produced more sustainably than here," emphasizes Max Tönnies.

But the Premium Food Group does not want to rest on its laurels. "We have linked our sustainability goals to our interest rates - if we do not achieve them, we will pay more interest", explains the 34-year-old. The Premium Food Group recently announced that the globally recognized Science Based Targets initiative had validated the company's climate goals.

In addition, in October the shareholders announced the renaming of the holding company to Premium Food Group at the turn of the year. "Tönnies remains our most important brand for beef and pork. But the holding company includes all areas and brands - so it made sense to rename the group", explains Clemens Tönnies. The renaming is the subject of the second episode, which will be published shortly.

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