€3 million to promote Spanish Teruel Jamon
One Spanish pork product is to receive €3 million to promote itself in the international market. The first-ever recognized Spanish Jamon, the Teruel ham and shoulder, an Aragonese POD product will benefit from a three million euros funding for international promotion over the next three years. The EU authorities have valued "the quality of the candidacy prepared by the Protected Designation of Origin to make it worthy of the necessary budget to be able to carry it out."
This program, planned for 2022, 2023 and 2024, is an opportunity to launch actions to present the value and the quality of Teruel Jamon worldwide. The European Union is committed to those European foods that promote a balanced, healthy diet in harmony with the planet. The Teruel Ham was the first ham in Spain endorsed with a Protected Designation of Origin. "It is a unique product with an extraordinary flavor and with the quality guarantee given by the European Denomination of Origin seal. The denomination is committed to sustainability and the development of a circular economy model since the entire production process is carried out without leaving the province of Teruel ”, Spanish producers point out in the papers.
"We have three years ahead of us with an ambitious a project supported by Europe that the Regulatory Council would find it impossible to develop by its own means
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