22 Brazilian meat companies will attend Anuga 2017
The companies that will showcase their products at the world's largest food fair are Coasul, Pif Paf, Integra, Avenorte, GT Foods, Frango Granjeiro, Frango Pioneiro, Jaguafrangos, Alibem, C. Vale, Frimesa, Dália, Vibra, Lar, Zanchetta, Agrodanieli, Netto Alimentos, Ecofrigo, Bello Alimentos, São Salvador Alimentos, Copacol and Seara.
Brazil's stand will cover 400 square meters at the event. The two-floor stand will also have a special cuisine area, which will be run by Chef Marcelo Bortolon of Rio Grande do Sul. Typical Brazilian dishes will be served, such as the traditional chicken with polenta.
"Anuga has a global profile, drawing buyers from around the world. This is the action with the largest projected business volume on our calendar. That is why participating is key to the programming of exports over the next 12 months," he explains," said CEO of ABPA, Francisco Turra. Mr. Turra also added that hundreds of business meetings are scheduled during the initiative.
In addition to business, ABPA participation in Anuga is also focused on the image of the industry. Meetings are planned with stakeholders and journalists from the European Union and other economic blocs. Promotional materials on the Brazilian Chicken, Brazilian Egg and Brazilian Pork brands will be distributed to those attending the fair, with information on Brazilian exports and a profile of the country's production system.
"Brazil has undertaken the responsibility of helping the world's food security. Within this context, we want to show our characteristics and differentials to the representatives from across the world that will be at this fair. Our production system benefits from various factors, such as an abundant grain supply, an unmatched health status among major global producers, lower energy consumption, thanks to our climate, and other factors that have made our product a reference in quality, health, and sustainability," says the CEO of ABPA.
ABPA is the political and institutional representative of Brazil's poultry and pork growers. The Association has over 140 member companies and organizations from various links in the poultry and pork production chain, which account for exports in excess of USD 8 billion.
ABPA, in partnership with Apex-Brasil, manages three industry brands for Brazilian poultry, egg and pork exports: Brazilian Chicken, Brazilian Egg, and Brazilian Pork.
Through its industry brands, ABPA promotes special initiatives in target markets and publicizes the differentials of Brazilian poultry and pork products – such as quality, health status and sustainability of production, fostering new business for the egg and chicken and pork meat export chain.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.
The Agency executes various trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil's production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
Apex-Brasil coordinates efforts to attract direct foreign investments (DFI) to Brazil, focusing on sectors that are strategic to developing the competitiveness of Brazilian companies and of Brazil as a country.
ABPA, in partnership with Apex-Brasil, maintains the Brazilian Chicken, Brazilian Egg and Brazilian Pork Industry Projects, aimed at promoting chicken, pork, and eggs produced in Brazil to the international market. Through participation in trade shows and by holding workshops and other special trade promotion activities, the projects add value to the attributes of these productive sectors – such as quality, health status and sustainability of production – and add value to international product brands, fostering new business for Brazilian exporters. Around 45 companies currently take part in the projects.
Photo Source: Anuga.com
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