ABIEC launches beef promotion project with dinners in Morocco and Egypt
The events took place in Rabat, Morocco, and Cairo, Egypt, bringing together local authorities, representatives of the Brazilian government, importers, partners and associates.
In Morocco, the dinner celebrated the recent opening of the market for beef offal and the granting of a 40,000-ton quota of tax-free meat. With more than 60 Brazilian plants authorized to export to the country, ABIEC highlights the mutual trust between the two governments and the potential for trade expansion, especially given the reduction in the local herd and the growth in consumption outside the home. The event was supported by the Brazilian Embassy in Rabat, represented by Ambassador Alexandre Parola, and Agricultural Attaché Ellen Laurindo.
In Egypt, the seventh largest destination for Brazilian beef exports, the event marked the recognition of important advances such as pre-listing and authorization for bone-in beef. The country, which consumes more than half a million tons per year and imports around 90 thousand from Brazil, is currently the main market in North Africa. Brazilian production destined for the Egyptian market follows strict standards, with Halal certification recognized by local authorities. The action was supported by the Brazilian Embassy in Cairo, under the leadership of Ambassador Paulino Franco de Carvalho Neto, and technical assistance by attaché Rafael Mohana.
The two editions of the Brazilian Beef Dinner were also attended by the Deputy Secretary of Trade and International Relations of the Ministry of Agriculture and Livestock, Marcel Moreira, and the directors of ABIEC Julio Ramos (Strategic Affairs) and Lhais Sparvoli (International Relations), as well as representatives of the companies associated with the entity. The guests were able to taste typical dishes made with Brazilian beef, in addition to the traditional barbecue and the classic caipirinha — reinforcing the gastronomic potential of the product in harmony with local cultures.
The Brazilian Beef Dinner project is part of a broader ABIEC agenda focused on the international promotion of Brazilian beef, highlighting its versatility, quality and competitiveness in key markets. The proposal is to transform gastronomic experiences into business opportunities, strengthening institutional ties and opening space for new commercial flows.
"Bringing the flavor and quality of Brazilian beef to tables in Rabat and Cairo is more than a symbolic gesture — it is a concrete step in building solid partnerships based on trust, respect and appreciation for what Brazil produces with excellence. We will remain steadfast in our purpose of opening doors, strengthening relationships and positioning our product as a global reference", said Roberto Perosa, president of ABIEC.
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