ABIEC promoted Brazilian meat and sustainability actions during Anuga 2023
The fair, which took place between the 7th and 11th of October in Cologne, Germany, brought together the main companies in the food sector in the world. The Brazilian action took place in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil) through the Brazilian Beef project and was attended by 19 associated companies - Agra, Astra, Barra Mansa, Cooperfrigu, Estrela, Frigol, Frigon, Frigosul, Frisa, Iguatemi, JBS, Marfrig, Masterboi, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods and Rio Maria.
Over five days, 900 kg of meat was served and visitors were able to enjoy the famous Brazilian barbecue with cuts such as picanha, filet mignon, sirloin and termite.
In total, around USD 340 million in new business was handled during the fair, in addition to the expectation of USD 2.8 billion in business over the next 12 months.
For the president of ABIEC, Antonio Jorge Camardelli, Brazilian participation in Anuga is important not only for the volume of business, "but also for the opportunity to meet our partners again to show what Brazil has done to guarantee the continuity of our meat exports to Europe. Furthermore, during the 5 days, the fair registered more than 140 thousand visitors from 200 countries and more than 7,900 exhibitors from 118 countries, and we are proud to be part of this edition".
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