ABPA & ApexBrasil reinforce the image of animal proteins at SIAVS 2024
The Brazilian Animal Protein Association (ABPA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) will carry out a series of image initiatives and promotion of new business during the International Animal Protein Show (SIAVS 2024) , the largest event in the sector in Brazil, scheduled between August 6 and 8 in the Anhembi District, in São Paulo (SP).
The first of these actions is the Image Project, an initiative that facilitates the arrival of foreign journalists from target markets for Brazilian animal protein exports. This edition of the Project is expected to involve 32 journalists from 21 countries - 19 of them from abroad - and 13 correspondents from a total of 27 media outlets.
As part of the image campaign, the invited journalists will participate in a program specially designed to present the production sector, including visits to SIAVS, participation in lectures on the sector, press conferences with representatives of ABPA and other entities and visits to units of companies in the sector.
Another project planned for SIAVS is Opinion Formers. In total, 18 stakeholders from 12 different countries were invited to participate in SIAVS. Among them are leaders and relevant names from important markets for animal proteins in Brazil, who will participate in meetings and presentations scheduled during the event.
There is also the Buyer Project. Through this, more than 20 importers of animal proteins from Brazil, from 15 countries, will participate in business meetings and other activities planned in the program.
"The three projects maintained in partnership with ApexBrasil have different objectives, but a common focus: to strengthen the animal protein sectors in Brazil, either through the dissemination of the real attributes of our productive sector or by promoting new business with markets that are relevant to Brazil", highlights the president of ABPA, Ricardo Santin.
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