BRAZIL

ABPA launches campaign that highlights technology used in poultry and swine farming in Brazil

There is a fundamental sector, with high technology employed, in which care, quality and sustainability are essential: the animal protein chain in Brazil. This is what the new campaign from the Brazilian Animal Protein Association (ABPA), launched this week on social media, is about.

Posted on Aug 29 ,00:05

ABPA launches campaign that highlights technology used in poultry and swine farming in Brazil

Produced by Agência Capella (Porto Alegre / RS), the new campaign focuses on another side of poultry and swine production in Brazil, where innovative solutions and high technology work hand in hand to generate high quality, sustainable and safe products.

In its images, the campaign covers food production activities from end to end, from the production of cutting-edge genetics to industries with extensive automation and technology implemented, including farms – where total monitoring makes a difference in the competitiveness of the sector.

According to the president of ABPA, Ricardo Santin, the campaign aims to bring to the public an intra-sectoral view of poultry and pig production, showing production chains that use cutting-edge technology to produce with quality and efficiency.

"Before presenting the sectors themselves, the campaign plays with the viewer's perceptions and pre-interpretations, until the main revelation: poultry and pig farming are two of the most technologically advanced sectors in Brazil. Our purpose is to break preconceived ideas about outdated production chains and show that animal protein in Brazil is at the end of the industrial chains, so that people understand how much it is necessary to invest to produce healthy and safe food", says the president of ABPA, Ricardo Santin.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

NEW ZEALAND

New Zealand’s beef sector and scientists join forces to create environmentally efficient beef

Farmers and scientists are using the latest technology to measure how efficiently New Zealand bee...


Read more Read more
AUSTRALIA

Australia: Leather Cattle Co recognised as one of the most sustainable cattle enterprises globally

The Success Through Collaboration Award is awarded to the business that best exemplifies the foun...


Read more Read more
AUSTRALIA

Australia: Best practice farming goes hand in hand with reducing carbon emissions

When it comes to ensuring his business prospers in the long term, Nick is focused on addressing e...


Read more Read more
Websolutions by Angular Software and SpiderClass