AHDB: Demand for halal meat is increasing considerably in Europe
This is according to a report published by the Agriculture and Horticultural Development Board (AHDB), a UK public body responsible for supporting the agricultural and livestock sectors. The study identifies several European markets that offer significant opportunities for halal meat exporters, particularly France, Germany, and the Netherlands.
These countries have significant Muslim communities. France and Germany each have approximately 6 million Muslims, while the Netherlands has nearly 1.2 million, representing between 6% and 7% of the population. According to the report, demand for halal meat remains strong and consistent throughout the year, with peak consumption during Ramadan and major religious holidays. Trust is also crucial.
Consumers prefer products with clear and reliable halal certification and transparent labeling. Many are even willing to pay more to ensure that products meet halal requirements. In France and the Netherlands, purchases are still primarily made from independent halal butchers. However, supermarkets are gradually gaining ground by expanding their product range, especially in urban areas.
Another important consumption channel encompasses restaurants, fast-food establishments, and street food vendors. Online orders are also growing, facilitating access to halal products delivered to homes. Despite this increasing demand, the report highlights that some retailers prefer to be discreet about displaying the halal label due to political sensitivities surrounding the issue. In total, the three countries studied represent more than 13 million potential Muslim consumers, which explains the growing interest of exporters in these markets.
In the Netherlands, where Muslims already make up 6% to 7% of the population, halal is gradually establishing itself as a structured segment of the food market. Periods like Ramadan further amplify demand, creating significant seasonal peaks for distributors.
In this context, the combination of dynamic demographics, a diversified supply (processed, frozen or ready-to-eat products) and an increasing presence in supermarkets confirms that halal is becoming a permanent feature of the European food landscape, even if its visibility sometimes remains politically sensitive.
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