AHDB: Showcasing British pork at SIAL China


SIAL China is expected to attract more than 1,500 international exhibitors and nearly 100,000 buyers. It is a key platform for exporters’ products to take centre stage in front of existing and potential new clients.

Posted on May 29 ,00:25

AHDB: Showcasing British pork at SIAL China

China remains the UK’s largest single market for pig meat exports, taking 112,218 t in 2023, worth over £179m. There continues to be strong demand for fifth-quarter exports with 58.8% of volume shipped falling into this category. The latest data shows that in the first quarter of 2024 alone, UK pork exports to China totalled 28,189 t and were valued at £37m.

Asia holds significant potential for UK exports due to its large population, increasing middle-class wealth, rising meat consumption and consumers’ high regard for food safety and quality.

Jonathan Eckley, AHDB Head of International Trade Development, said:

"China is a major market for British pork due to its substantial demand and ongoing growth potential. SIAL China is a critical event for us as it provides a unique opportunity to showcase our high-quality products to a vast audience of international buyers.

"This platform is essential for strengthening our relationships with existing clients and establishing connections with new potential customers. Our presence at SIAL China highlights our dedication to expanding our reach in this key market and supporting our exporters in maximising their opportunities.

"We maintain an important presence in China via Holly Chen, our representative who works solely for AHDB via the China-Britain Business Council".

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