Abiec celebrates opening of Kenyan market to Brazilian beef
Roberto Perosa, CEO of Abiec, highlighted the joint work to open new markets and consolidate already established destinations. According to him, the effort involves coordinated actions between the federal government, ApexBrasil and Abiec itself, through the Brazilian Beef initiative. “This achievement is the result of an ongoing strategy that promotes Brazilian beef as a high-quality, sustainable product that is aligned with international demands. Today, we export to more than 150 countries, which consolidates our relevance on the global stage,” highlighted Perosa.
Abiec reinforced its commitment to continue working in partnership with the government and industry entities to expand the presence of Brazilian beef in the international market, promoting quality, sustainability and excellence as differentials of the national product.
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