Alliance to conquer the Australian ham market
Two of the most renowned consortiums of European dry-cured hams, Jamon Serrano and Prosciutto di Parma, are joining forces to conquer the Australian market.
Pork consumption in Australia is on the rise and the two consortiums are planning to set a stronger foothold on this market. Training workshops, tasting sessions and other activities carried out in supermarkets will be organized together by the two allies.
"We face this new challenge with great enthusiasm. Going by the hand of a leader such as the Consorzio del Prosciutto di Parma allows us to present the credentials of the tradition in the production of quality ham and capture the qualities that our products have. Communicating our quality figure in the Australian market is a challenge, but also a unique opportunity that we could not miss", explained Carlos del Hoyo, marketing and promotion director for Consorcio del Jamon Serrano.
The Spanish consortium will benefit from the image of the nutritionist Samantha Gowing, who is to be the brand ambassador in Australia for Jamon Serrano. Master classes and tastings will be organized in March, September and October.
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