Amadori Group debuts at TuttoFood with the corporate brand "The Italian Protein Company"
A strongly desired participation and designed to share with the food community the evolution of the Group born in Cesena: from a great specialist in the poultry sector to a reference player in the field of proteins, both of animal and vegetable origin, enhancing its supply chain: Italian, integrated and controlled at every stage .
Inside Pavilion 5, Stand C13, the Amadori Group will welcome visitors in a 150 m2 "island" exhibition space to tell the story of the excellence, innovation and evolution of its food offering. This will be represented by the four "colours of proteins": "white " representing chicken and turkey meat, with "Il Campese" as the protagonist, the first and largest Italian supply chain of free-range chicken; "yellow " representing eggs and egg products; "pink" representing pork, through the historic Lenti brand (part of the Group since 2022) which is celebrating its 90th anniversary (it was founded in 1935) by presenting the products of the "Le Eccellenze di Filiera" line, a collection of 100% Italian references from a certified and traced supply chain; finally the "green" of the Veggy Amadori line, which since the beginning of 2025 can boast vegetable proteins from 100% Italian legumes.
"For us, being present at TuttoFood represents a fundamental moment of discussion and sharing with the stakeholders of the agri-food sector", commented Matteo Conti , Central Director of Strategic Marketing for the Amadori Group. "It is a precious opportunity to tell the story of the Group’s evolutionary path and strengthen our positioning, summarized by the new corporate brand “Amadori - The Italian Protein Company,” which embodies our vision and summarizes the company’s Strategic Plan for the coming years".
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